We have all seen the ads for Pay per Click Marketing. The promise is great and it sounds like a sound plan but is this really the truth or is this just another way to make sure that you fill someone else’s pockets? I for one started off with a $4000 PPC internet marketing campaign which burnt a hole right through my pockets. In just three months I was broke and had not even broken into my MLM niche market.
So ask yourselves in all honesty is Pay per Click marketing really the first internet marketing techniques you should be focusing on in your MLM online business? I do not dispute the value of PPC marketing as it does work and continues to work for a group of online businesses; but as a newbie entrepreneur with not much of an internet presence there are other FREE internet marketing techniques such as search engine optimization (SEO), that you can combine with Pay Per Click marketing to drive targeted traffic to your site whilst building a successful no holes income online.
PPC vs. SEO
But just in case you are wondering what the difference is between Pay Per click marketing and basic SEO internet marketing strategies of which I advocate for the newbie entrepreneur, the answer is simple. PPC marketing like SEO is a tool that online companies use to make their websites more visible on search engines. The difference being that Pay Per Click marketing involves the setting up an account and writing of relevant ads, so that your website is more easily found and displayed in the “sponsored results” section, usually at the top or on the right side of the search engine page. Usually too some rules have to be applied for this internet marketing strategy to work properly.
So let’s assume you want to grow your team of online prospects and you need to provide them with internet marketing training on how to grow their own team. PPC marketing may require you to invest some money and this may discourage some of your team members. So it would be to your benefit to be able to train them in other more affordable avenues of internet marketing like SEO. With SEO, focus is on the writing of your website content around a particular keyword or phrase so that when people conduct a search using this keyword or phrase, your site is found.
For people with no budget (unlike PPC marketing where you are bound to burn hundreds if not thousands of dollars), SEO is a good way of getting started online the cheap way. Plus you won’t have to spend too much on internet marketing training either.
Some of the basic SEO internet marketing techniques you can use include:
a) Article writing: Writing of compelling articles that can be submitted to article directories thereby increasing your online visibility
b) Blogging: Start your own blog where you can freely market your products and services by writing compelling, relevant and quality content on them. This is also a great way to interact with your customers on a regular basis and develop some trust.
c) Link building: Link to other sites that shares similar content and which also have relevant content as well. No point linking to sites selling computers when you’re selling cosmetics.
d) List building: Develop a responsive opt in email list. This will help you grow a database of niche customers that you can keep selling to.
e) Website promotion through writing and publishing of frequent press releases on your products and services.
f) Affiliate Marketing: Allow others to sell your products on your behalf. This will encourage your clients to help you with some of the work of improving your online visibility.
The above list of SEO internet marketing techniques is by no means exhaustive and can be combined with PPC marketing for best results. But remember before you go off running a PPC internet marketing campaign; if you’re just getting started, first find your online footing and ensure you understand fully what you are getting into.